Unlock the true value of your media mix

Introducing our retail media mix module to get the most from your trade spend and retail media networks

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Nectar MMM is your guide to faster, more predictable growth

21.6K

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Active Customers

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  • Simple, fast, and secure data onboarding
  • Model iROAS, CPA, and revenue for every channel
  • Powerful and intuitive insights
  • Determine the best media mix to scale budgets

    • Secure, simple integrations

    21.6K

    Et has minim elitr intellegat. Mea aeterno eleifend antiopam ad, nam no suscipit quaerendum. Et has minim elitr intellegat. Mea aeterno eleifend antiopam ad, nam no suscipit quaerendum. Et has minim elitr intellegat.

    Active Customers

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    Get all your MMM data, through API or CSV. A low lift path to access your insights in days – not months.

    Drive more revenue from every dollar in your media mix

    Media Mix Modeling for Retail Media Powered by AI

    Connect Data Integrations

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    Plug in your revenue and cost data with our easy-to-use tools

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    Run Automated MMM

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    Incrementality and econometric lift modeling for online and offline spends

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    Evaluate Performance

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    Monitor diminishing returns and marginal costs to uncover highest ROI channels.

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    Allocate an optimal budget

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    Dial up or dial down channel spends based on AI-powered insights

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    Simon Mills

    Growth Lead, NorthOne

    The MMM helped us model the incremental lift from out-of-home that was previously unattributed, allowing us to understand the impact of our campaigns and plan how we should spend our marketing dollars moving forward

    Sean Billings, CTO

    25%

    Experienced cloud engineer with predictive ML experience at Amazon and Arup and a Masters from Cambridge.

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    Tanya Tang, Sr. ML Engineer

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    Sr ML Engineer from the University of Toronto with a Masters in mathematical optimization and experience in consulting.

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    Jordan Bortolotti, CEO

    25%

    Jordan is the co-founder and CEO of Nectar First a technology and omni-channel, media services agency designed to help brands bring audiences home and drive commerce.

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    Brett Moon, General Manager

    25%

    Brett Moon is the co-founder of Nectar First and has over two decades of experience helping Fortune 50 brands maximize their marketing impact.

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    Rob Palumbo, Growth & GTM

    25%

    Rob led media buying & performance marketing at high-growth consumer DTCs like Borrowell, PolicyMe, and Properly.

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    David Flude, Director

    25%

    David bridges the gap between technical experts, operational practitioners and senior management.

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